At Good Grief we believe we all deserve the space to grieve—without being buried in bureaucracy.
Female founders · 20+ startups built · Fortune 100 + IPO experience
Meet your death geeks.
Twenty startups built and scaled between us. We know how to create new categories, establish brand trust, go to market in uncharted territory, and build communities around what matters.
Emily Kyle
Founder & CEO
20+ years launching and scaling startups. First marketing hire at 5 early-stage companies through funding rounds and exits, including the GitLab IPO. Expert in 0-to-1 GTM strategy and commercialization.
Carrie Costa
Founder & COO
20+ years of technology, product, and editorial strategy. Experience with 5 startups and Fortune 100 companies like Visa. Brings startup velocity with enterprise polish.
Our Values
Possibility
Even in the midst of loss, new beginnings are possible. Grief doesn’t close the door—it invites us to open a new one with intention. The future and present are full of unlimited possibilities.
Empowerment
We equip people with tools, knowledge, and options so they can move through loss with clarity and confidence, not confusion or fear.
Community
No one should have to navigate grief alone. We create space for connection, shared stories, and support because growth happens together.
Curiosity
We approach life, loss and the unknown with open minds. Curiosity helps us ask better questions, challenge assumptions, and discover what’s truly needed.